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Survival of the Best Fitted
作者姓名:Mark B. Vandenbosch; Neil Bendle; Ranjan Banerjee;
商品類型:Article商品編號:9B19TB02
出版日期:2019/04/30內容長度:17 頁

To avoid extinction in the Age of Disruption, managers need to know that many evolutionary concepts are misapplied when used to illuminate business strategy

AquAdvantage Salmon: Communicating to Build Consumer Confidence
作者姓名:Mary Weil; Mark B. Vandenbosch; Julia Cutt;
商品類型:Case (Pub Mat)商品編號:9B18M050
出版日期:2018/03/28內容長度:9 頁

AquaBounty Technologies, Inc. (AquaBounty) was a small, U.S. biotechnology company that focused on improving productivity in commercial aquaculture. In 2015, the company had received approval from the U.S. Food and Drug Administration to sell its genetically modified AquAdvantage salmon in the United States. Public reaction was mixed, with heavy criticism from some environmentalists. One year later, in May 2016, AquaBounty received approval from Health .....more

AquAdvantage Salmon: Communicating to Build Consumer Confidence - Teaching Note
作者姓名:Mary Weil; Mark B. Vandenbosch; Julia Cutt;
 商品編號:8B18M050
出版日期:2018/03/28內容長度:5 頁

Teaching note for product 9B18M050.

Spruce Lawn Farms: The IP Bean Opportunity - Teaching Note
作者姓名:Mark B. Vandenbosch; Ron Anderson;
 商品編號:8B14N001
出版日期:2014/08/05內容長度:9 頁

Teaching note for product 9B14N001.

Tesco's Virtual Store: From South Korea to the United Kingdom - Teaching Note
作者姓名:Mark B. Vandenbosch; Alina Nastasoiu;
 商品編號:8B14A010
出版日期:2014/05/07內容長度:5 頁

Teaching note for product 9B14A010.

Tesco's Virtual Store: From South Korea to the United Kingdom
作者姓名:Mark B. Vandenbosch; Alina Nastasoiu;
商品類型:Case (Library)商品編號:9B14A010
出版日期:2014/05/07內容長度:12 頁

After the successful launch of their virtual grocery stores in South Korean metro stations, Tesco UK is trying to determine whether the virtual grocery store concept should be launched in their home market. In order to make this decision, Tesco needs to determine the role of the virtual store(s), the location(s) of the store(s) and the product range. At the same time, Tesco needs to compare the Korean and U.K. markets in order to determine whether .....more

Punch Up In the Potash Industry (A): Agrium Inc. - The Fertilizer Hits the Fan
作者姓名:Mark B. Vandenbosch; Amit Jethani;
商品類型:Case (Library)商品編號:9B14M031A
出版日期:2014/04/15內容長度:13 頁

Uralkali, the giant Russian potash producer, decided to stop export sales through the Belarusian Potash Company – an export cartel it had formed with Belaruskali. Uralkali planned to increase potash production and export it independently through its own trading company. This move threatened to reduce global potash prices by up to 25 per cent. Immediately, the stock prices of major potash producers around the world plummeted. This set of three cases .....more

Punch Up In the Potash Industry (B): BHP Billiton Ltd - Resourcing the Future or Mining Their Own Grave?
作者姓名:Mark B. Vandenbosch; Amit Jethani;
商品類型:Case (Library)商品編號:9B14M031B
出版日期:2014/04/15內容長度:13 頁

Uralkali, the giant Russian potash producer, decided to stop export sales through the Belarusian Potash Company – an export cartel it had formed with Belaruskali. Uralkali planned to increase potash production and export it independently through its own trading company. This move threatened to reduce global potash prices by up to 25 per cent. Immediately, the stock prices of major potash producers around the world plummeted. This set of three cases .....more

Punch Up In the Potash Industry (C): PotashCorp - Between a Rock and a Hard Place
作者姓名:Mark B. Vandenbosch; Amit Jethani;
商品類型:Case (Library)商品編號:9B14M031C
出版日期:2014/04/15內容長度:13 頁

Uralkali, the giant Russian potash producer, decided to stop export sales through the Belarusian Potash Company – an export cartel it had formed with Belaruskali. Uralkali planned to increase potash production and export it independently through its own trading company. This move threatened to reduce global potash prices by up to 25 per cent. Immediately, the stock prices of major potash producers around the world plummeted. This set of three cases .....more

Punch Up In the Potash Industry (A), (B) and (C) - TN
作者姓名:Mark B. Vandenbosch; Amit Jethani;
 商品編號:8B14M031
出版日期:2014/04/15內容長度:14 頁

Teaching note for products 9B14M031A, 9B14M031B and 9B14M031C.

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